One Minute Book Review

Is there a place for love in business?  We have been conditioned to believe that love does not have a place in business. Love is reserved solely for our personal relationships. But why can this not be extended into the business world? This is what ‘Love Is Just Damn Good Business’ by @steve.farber examines.   Using Steve’s LEAP framework (Love, Energy, Audacity and Proof) we are better able to understand why love rules above the rest. The book is full of practical examples about how we can increase our self-awareness of not only how we define love but also how to create this for ourselves. The book makes us recondition how we define love in the business world. To care for your staff, customers and the community is to love your business as well as value its ability to make money. For the individual it is asking how they want to fulfil their potential. It starts with asking the right questions. Rather than asking, “What’s my passion?” ask “What gives me purpose?”. This slight change in phraseolog