Innovation And The Digital Enterprise

To innovate, a company doesn’t necessarily have to rush out and invent a new product. Innovation starts when all stakeholders are working as a cohesive unit and have identified a common mission. https://www.linkedin.com/in/mkellychicago/ (Matt Kelly), a partner and Business Designer at Do Tank, believes that to be successful, a company needs to take some time to do some business modeling that allows them to increase efficiency and ensure they are targeting the right customer demographics. Matt spoke with Patrick and Shelli about business design and the concept of validating assumptions through pressure tests. If you are interested in business design and modeling, check out Do Tank’s https://academy.dotankdo.com/ (tools and templates) in their Business Design Academy. (01:23) - What is Do Tank? (02:43) - Getting the ball rolling (05:56) - Navigating the internal landscape (08:05) - Closing the feedback loop (11:19) - Validating assumptions (14:23) - Agility is key (17:28) - Creating compelling pitches (23:14)