Vitafoods Insights Podcast

Commissioned research surveying 1000 consumers in the US and UK reveals that younger consumers continue to indicate interest in products with sustainability credentials. As Generation Z increasingly contribute as independent buyers, brands and retailers worldwide are shifting their strategy to meet further demands for plant-based and vegan food and beverage products. Richard Clarke, managing director at Ingredient Communications, discusses the survey findings, mainstream acceleration of vegan and plant-based, and what key highlights mean for product developers.