Nonprofit Spark Renee Mcgivern

The show this week is about cause-related marketing, that unique relationship between a nonprofit and a for profit who both benefit from associating with each other and together, generate revenue for the nonprofit. You may be familiar with the recent cause-related campaign between Coca Cola and the World Wildlife Fund. They joined forces to raise […] The post Nonprofit Spark – Avoiding pitfalls of cause-related marketing-080612 appeared first on WebTalkRadio.net.