Jay Today Podcast

We're being told to do more faster, but is that always the best way?    The brisket that I made for Christmas Eve took about 12 hours when all was said and done. As a barbecue judge (it's true!), I've learned that all the best barbecue takes a really long time.    And although we're often better off now to be fast than be good, sometimes our customers don't want that. They want to self-serve educate and then make decisions later.   Gary Vaynerchuk said it best. He says that the problem with most marketers today is that they act like 19-year-old guys who want to close the deal on the first date.    Instead of always trying to close the deal, make sure you give your customers a second option besides "buy." Give them a chance to do something else, like subscribe to your blog or newsletter. That way, when enough time goes by for them to trust and feel comfortable with your brand, they will indeed want to give you their money.   As it turns out, all the great things in life actually require you to go slow.   SUBSC