Jay Today Podcast

Marketing is Overrated

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Sinopse

Hubspot recently announced their IPO, which raised a lot of questions among marketers and business people alike. Tom Webster, a fantastic research and analytics guy at Edison Research, wrote a blog post for Convince & Convert about the IPO that sparked a huge discussion (http://www.convinceandconvert.com/dig...).Brian Clark was one part of the discussion, and he brought up his opinion which was that at the end of the day, the product itself matters more than the marketing. Ultimately, marketing is dependent on the entire company. If your company's products or services aren't great, the marketing team won't be appreciated, even if they're doing great work. Likewise, great companies with great products have marketers that are often overappreciated and overrated because they make the team that is already good look great. At the end of the day, there is only so much marketers can do, and it's important to take a team approach to business and marketing for success.SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT