Jay Today Podcast

In working with a local university, Jay learned that the tactics they used to engage their audiences was different than many of the other companies he's worked with. Instead of saying, "Do you like this or that?" or, "Like us on Facebook!", this university simply said, "Tell us what you think."This open-ended request for opinions allows their audience to share, candidly, exactly how they feel about anything the organization is doing - both good and bad. This creates the feeling of trust and kinship, which psychologically builds a lasting bond between the customers and the business. It's also why crowdsourcing works so well.Try using the power of crowds to build your own business, and let us know how it works for you. SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out goes to David Meerman Scott (http://twitter.com/DMScott), a brilliant marketer whose new book Marketing to the Moon is not only a fascinating read, but is also visually stunning. Check it out: http: