Jay Today Podcast

How Bud Light Killed Its Brand With Cleverness

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Sinopse

You know what I'm not a fan of these days? Brands trying to be too clever with their marketing. Take these example from Bud Light and the Dallas Mavericks to heart. Get the new Definitive: http://www.convinceandconvert.com/newsletter/ WATCH MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 Today's Sprout Social shout out goes to Andy Crestodina, who is a smart content marketer based out of Chicago. Andy is recovering from some health problems, so please give him your well wishes and follow Andy at @crestodina. OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.  Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Ja