Creative South Podcast

Welcome to Feasting on Design! I’m your host Jason Frostholm. Thanks for bearing with me and the lack of consistent scheduling of episodes while I figure out how to run business and podcast at the same time. There may be some bumps along the way, but rest assured I’m committed to trying to find a balance between everything that is going on. Today on Feasting on Design, I’m talking with Prentice Howe, author of The Empowered Challenger Playbook and Principal at Door No. 3 in Austin, Texas. We chat about what makes a challenger brand, the importance of niching down by clarifying who you work with and how you work with them, developing a mind set that’s geared for change, plus a whole lot more. If you like the podcast and want to help support us head over to patreon.com/feastingondesign. Every $1 helps us to cover hosting costs, upgrade equipment, and keep the podcast going. When you become a Feasting on Design Patron you’ll get access to exciting Feasting on Design News before anyone else, plus stickers, and T-