Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...profits!

Luke Jaten is a direct response marketing veteran with 26 years in the business. We met a few years back when when I went through his PostCard Profits course. I invited Luke on the show to share his bacon wrapped strategy for launching a physical product business, and to share how the disciplines he acquired in direct response translated into his new venture. For more information on Luke Basic Greens product visit http://basicgreens.com/ In this interview with Luke Jaten 03:25 - It’s Brad Costanzo, not Brad Costanza 05:58 - Luke’s 26 year career in direct response marketing 07:50 - Understanding customer psychology before copy writing 09:30 - 75% failure rate from following the proven plan 10:34 - Contrarian marketing 12:45 - Is niche marketing constrained? 15:15 - Watch what they do, not what they say 16:16 - Luke’s Basic Greens product 18:00 - Facing launch fears head-on 18:30 - The downside of info marketing 20:43 - Finding the right product without making false claims 22:33 - Is there a market for protei