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You may have the best product, service or advice in the world, but if nobody knows who you are, what you do or how you help them, you don't really have a business. Advertising helps you get noticed, but it requires a significant investment (plus people tend to trust ads less and less these days). That's where Publicity comes in and helps to "bring home the bacon" (Sorry, couldn't resist) Publicity is a very wide field and is often times confusing. It rarely has a direct and measurable ROI (return on investment) and many business owners don't know how to do it correctly, thus they fail to use publicity at all. That's why I asked renown publicity expert, Esther Kiss, to be on the show today and share her strategies and insights with you. Esther Kiss is the producer and host of the popular podcast Born To Influence where she interviews highly successful entrepreneurs and NY Times bestselling authors about their marketing and PR strategies. She helps her clients integrate their publicity and marketing