Vegan Business Talk

In this episode I interview Giacomo Marchese, the co-founder with his partner Dani Taylor of Vegan Proteins, an online store selling a range of vegan supplements. The couple also co-founded PlantBuilt, a non-profit organization of strength-based vegan athletes who compete together to raise awareness of vegan living, as well as funds to help farm animal sanctuaries. A fitness aficionado for over 20 years, Giacomo has been vegan for more than 10 of those. He actively competes in bodybuilding and powerlifting, and holds a certificate in Plant Based Nutrition from Cornell University. In addition to running the Vegan Proteins online store, he also coaches clients online. This interview is one that I did for my book Vegan Ventures: Start and Grow an Ethical Business. In this interview, Giacomo discusses: •    The signature strategy he and Dani use to provide highly personalized customer service to differentiate themselves from bigger brands •    Embracing being a small- or a medium-sized business and not for