Vegan Business Talk

In this episode I’m sharing with you a talk I gave recently to a group of vegan business owners and entrepreneurs on what to include on the ‘About’ page of your website. It’s a question I get asked a lot by people, including my coaching and consulting clients and students on my Vegans in the Limelight online PR course and group coaching program, so I thought it would serve you to share this as a podcast episode. It’s also available as a video and as a blog post below. Among the things I discuss are: • Why the ‘About’ page of your website is so important • What NOT to include on your ‘About’ page • How to make your ‘About’ page compelling for your customers and clients • Why your ‘About’ page shouldn’t be all about you • Examples of an ‘About’ page for a service provider and for a product maker • Why your story as the business owner is important and you can no longer hide behind your company or brand • And much more Watch a video of this presentation: And here’s a blog post based on the presentat