Vegan Business Talk

In this episode I interview Rachel Cook, founder of The Kinder Way in Boston. Rachel is a brand strategist, consumer intelligence expert, and data storyteller who brings decades of experience in the corporate sector to accelerate the growth of the vegan and plant-based industry. Rachel has held leadership roles at a well-established Fortune 100 retailer, a restaurant-focused market research supplier, a successful retail design firm and several high-profile advertising agencies. Her experience spans the food, fashion and beauty sectors. Her data-driven, forward-thinking strategies have delivered strong outcomes for the organizations she’s worked with, including growing the global sales of a multinational apparel and home fashions value retailer by $10 billion. Rachel has recently become a regular guest contributor on Vegconomist, the vegan business magazine, and is working on her first book. In this interview Rachel discusses: • What data storytelling is and why it’s important • The difference between ‘