Vegan Business Talk

In this episode I interview Ran Nussbacher, co-founder and CEO of Shouk, a plant-based fast-casual restaurant in Washington D.C that features healthy, Israeli-inspired food. Prior to founding Shouk, Ran served as Vice President of Sales with Opower, a clean tech software company focused on eliminating energy waste and reducing CO2 emissions. In this interview Ran discusses: • Why he left a top position at a software company to start a restaurant • Why Shouk doesn’t use any meat analogues or the words ‘vegan’ or ‘plant-based’ in its menus, marketing or branding • How the company responded to COVID-19 via a ‘hood drops’ initiative that attracted more customers • The importance of a business owner to be ‘hands on’ especially in the beginning • How and why the company attracted investors right from the start • And more Visit the Shouk website. RESOURCES: My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight My book Vegan Ventures: Start and Grow an Ethical Business Se