In The Arena Podcast With Anthony Iannarino | Sales | Marketing |business Coaching | Sales Management | Teamwork | Success |r

There are many difficult spots along the path of closing a sales deal, but none more difficult than the negotiation of price. Mark Hunter is an experienced salesman and coach who knows that struggle firsthand. But what he’s discovered is that price is very seldom an issue if the salesperson has done a good job selling the product. He’s not talking about coercion or bold-faced lies, he’s talking about effectively addressing the concerns and objections your prospect has long before you get to the issue of price. Mark shares his valuable insights with Anthony on this episode of In The Arena. If you are delivering #outcomes to the customer, they will get value automatically ~ Mark HunterClick To Tweet Why you should be selling outcomes instead of features or benefits. There is a lot of talk in the marketing and sales arena about pitching the benefits of your product or service instead of the features, but sales champion Mark Hunter says that you don’t want to be selling either of those. Instead, you want to be s