In The Arena Podcast With Anthony Iannarino | Sales | Marketing |business Coaching | Sales Management | Teamwork | Success |r

Sales is the act of helping people solve problems. It only makes sense that the best salespeople are the ones who are able to best solve the problems their customers have. But how exactly do you determining if you or your competitors is doing the “best” job at that? On this episode of In the Arena you’re going to get one of the most significant parts of the equation explained to you clearly from Niraj Dawar, author of the powerful sales book, “Tilt.” Anthony digs into the concepts of differentiation and customer risk in this conversation, two concepts that can literally transform the way you do sales and the success you experience. You’ve got to hear this one. Are you asking the questions that enable you to differentiate your sales process?Click To Tweet What are “upstream” and “downstream” activities in the sales process? Niraj Dawar makes a clear distinction between what he calls the “upstream” and “downstream” activities involved in the sales cycle because he believes that clearly seeing and understanding