In The Arena Podcast With Anthony Iannarino | Sales | Marketing |business Coaching | Sales Management | Teamwork | Success |r

There is so much talk about “big data” these days and the impact it has on helping companies and brands understand the choices and activities of their market. But today’s guest believes that the best approach to understanding consumers is not big data, but what he calls “small data.” Martin Lindstrom is a branding consultant who has made a name for himself by his “on the ground” approach to interacting with and understanding consumers by trying to see the world through their eyes. This is a fascinating conversation about how the most impacting brands are able to build their followings by knowing their followers. Take the time to listen, you’ll be amazed at the insights Martin has into business, life, and the world we live in. “Very few people in our world are willing to get their hands dirty.” ~ Martin LindstromClick To Tweet Powerful brands know how to infuse emotion into what they do. The difference between the brands that succeed on a huge scale and those that don’t is often wrapped up in how they are abl