In The Arena Podcast With Anthony Iannarino | Sales | Marketing |business Coaching | Sales Management | Teamwork | Success |r

In their work at CEB Global, Nick Toman and Brent Adamson are on the cutting edge of what’s happening in the sales arena. They also do studies to determine what their observations really mean. In response to their recent article posted on CEBG, “The New Sales Imperative,” Anthony invited them to come on the show to talk about what they are seeing in this new age of sales when buyers have more information prior to contacting a salesperson than ever before. New times require a new approach and the guys cover what they think that new approach should look like, including the necessity of becoming a trusted sales advisor, on this episode. How 2 Become A Trusted Sales Advisor w Nick Toman and BrentAdamson, Ep 83Click To Tweet Becoming a trusted sales advisor to your clients is more vital than ever. Buyers these days are able to get more information about solving their problems than ever before. Most of the time they come to you, the salesperson, with a load of data already - thinking they understand their options.