In The Arena Podcast With Anthony Iannarino | Sales | Marketing |business Coaching | Sales Management | Teamwork | Success |r

One of the most fundamental but overlooked pieces of any sales presentation is being confident in what to say to your prospect. It’s not about product features, though that’s necessary. It’s about understanding the way human beings work, how they listen, and how they naturally respond to specific language. Anthony’s guest on this episode is Phil M. Jones, author of “Exactly What To Say” - an incredibly practical book for salespeople that shows you the nuanced changes you can make to the things you say in order to turn negative or cold responses into positive and warm ones. You’ll be amazed at how insightful and helpful the book is. It’s one you could spend a few hours reading and apply immediately. You’ll get a taste for why the book is so practical by listening to this conversation. Phil M. Jones on Knowing Exactly What To Say in Your Sales Conversations - Ep 91Click To Tweet Many people don’t have what they want because they are not doing the basics. Phil M. Jones is an experienced sales leader who has wor