In The Arena Podcast With Anthony Iannarino | Sales | Marketing |business Coaching | Sales Management | Teamwork | Success |r

One of the most influential books in Anthony's life in recent years has been Donald Miller’s, “ A Million Miles in a Thousand Years.” Since the publication of that book, Donald has written another, this time oriented toward business. In this conversation, Anthony chats with Donald about his newest book, "Building a Storybrand" in an effort to unpack exactly what it means to be a Storybrand, how it impacts the way a company relates to its prospects and customers, and the way it leads to success like nothing else. Donald Miller on How Building a Storybrand Motivates Buying Decisions - on this episode Click To Tweet Building a Storybrand requires that you focus on your customer’s story, not yours Many companies position their marketing around the benefits and features of their product or service. But companies that understand what it means to be a Storybrand take another approach. They focus on their customer's journey, the story that is happening in the lives of those they serve. They do so in an effort to not