Sales Secrets

Overview There are a lot of buzzwords in the sales acceleration space: big data, gamification, social selling, etc. Although we may use these terms not everybody understands what we are referring to. In this episode, we define what Sales Acceleration means and discuss important topics that will be addressed on this show around the areas of Demand Generation, Sales, and Sales Operations. Definition of Sales Acceleration Marketing and marketing automation owns the idea of generating leads and lists. CRM’s own the opportunities and the idea of closing deals. Sales Acceleration increases the velocity of your sales process. Demand Generation Key topics we'll discuss in this show around demand generation include: Generating leads and lists, building a content strategy, developing offers, scoring prospects, and building campaigns. Sales Key topics we'll discuss in this show around sales include: sales structure, hiring, prioritization, cadence, motivation, pipeline management and forecasting Sales Operations Key top