Sales Secrets

The Sales Acceleration Show Follow @GabeLarsen and @SteveEror on Twitter and LinkedIn: Steve Eror - Gabe Larsen Prospecting is one of the toughest jobs in sales and many reps and companies are confused about how to best approach this difficult task. James Carbary and Sweetfish Media have the answer. In this episode, James Carbary discusses his 12-step process to help companies perform targeted prospecting and marketing to achieve revenue goals. Step 1 - Prospecting Being creative enough and disciplined enough to generate content is hard. James' approach to this obstacle is to let us others create content for you by allowing guests to choose the topic and share their content. Step 2 - Outreach People rarely answer email especially when it's cold. People almost always answer when reaching out and asking people to participate in an industry leading podcast. It's mutually beneficial to you and your prospect. The key is to keep the reach out simple and don't overcomplicate it. Step 3 - Follow Up Don't get frust