Sales Secrets

We all have sales development teams but we don't all have sales and sales development teams that work well together. In this episode, Kristin Agnelli, Sr. Director of Lead Development at PGI, discusses what's she learned to do to make these teams work successfully together. In This Episode You'll Learn: The importance of strategy – Sales is the customer of the sales development team. What does sales need, more volume or better leads? An agreement always needs to be there if you’re building a new team or taking on an existing one. The need for alignment - When sales realigns compensation and territories at the beginning of every year it’s best to mirror their set up and change SDR structure/comp if needed. The purpose of service level agreements – SLAs make easy for sales to partner with the SDR team, and likewise make it easy for SDRs to get their job done. Set up your backend technology stack to support your deliverable and put some SLAs behind different expectations.         Why you have to have accountabi