Late Nights With Trav And Los

###Music Dj Quad Mix - https://soundcloud.com/aka-dj-quads/back-in-time-vlog-music Dyalla Remix - https://soundcloud.com/dyallas/lets-go-out Stranger Things Remix - https://theartistunion.com/tracks/26ccfb Kimbra Remix - https://soundcloud.com/search?q=kimbra%20remix ##Storytelling for designers Today’s episode is about storytelling. This is a conversation around what the role of storytelling looks like for a modern designer in this creative economy. Because, the most successful, companies/designers, who are able to convert known and unknown customer needs, into a story the customer can get behind, end up becoming the best in the industry. I tweeted this yesterday “The emotions evoked by the stories you tell is what sells a product. It’s no longer about the features.” So, the conversation prompts are these: What are some of the companies that are great storytellers?Why? What role does story telling play in what you do? What are some things we can do as designers to help evoke the emotions that make it easie