Late Nights With Trav And Los

How to sell Nicholas Boothman author of “Convince Them in 90 Seconds or Less” 90sec? tv commercials do it in 30 seconds, magazine ads in 3. If you go over 5 minutes trying to convince someone, you’ve lost. Confirmation bias: tendency to search for or interpret information in a way that confirms one's preconceptions, leading to statistical errors. trust, clarity and emotional impact, and they have to happen at the same time. trust Trust comes from the first impression and comes from lots of body language. We don’t always have the luxury of time to build that trust when we need to quickly sell. Clarity Your message has to make sense … and it usually it has to be in the positive. If you say to someone, 'Don't hesitate to contact me,' they don't know what you mean. What you really mean is, 'Phone me Friday,' or, 'Call me if you need some help.’ Speak clearly, don’t qualify what you want. Instead of saying “my services are available” – say “When I make a website for you, it will directly impact your business, dr