Pharmavoice Podcasts

Understanding the Power of KOL Influence Mapping

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Date Posted: 6/27/2011Size: 6.37MBLength: 00:13:55Thought Leader: Gary Bartolacci, Senior Account Director, Kantar HealthIn this episode, Mr. Bartolacci discusses the power of key opinion leaders nationally, regionally, and locally. He explains how pharmaceutical companies can achieve stronger results using influence mapping, various approaches to influence mapping (including the benefits and risks of these studies) and best practices, along with addressing clients' most common questions.Play PodcastFor more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.