Word Of The Gay

Pink Dollar is what economists use to describe LGBT+ buying power. Leni and Brendy discuss the profits that can be made from the communities by targeting them through rainbows, representation in advertisements and sponsoring and appearing in their pride parades, from Absolut Vodka (and the moral issues associated with alcohol sponsorship), GAYTM's and even pop stars. Is it ethical marketing or exploitation? This is Word of the Gay. Subscribe (for free!), rate and review Word of the Gay on Apple Podcasts, Spotify, Google Podcasts and Stitcher.  Follow Word of the Gay on Twitter at @wordofthegaypod, Facebook at Word of the Gay & Instagram @wordofthegaypod. Send tweet suggestions and other correspondence to wordofthegay@lippmedia.com.  Word of the Gay is a Lipp Media production.  See acast.com/privacy for privacy and opt-out information.