Highsnobiety Podcasts

Clara Jeon and Kenneth Loo are the founders of Chapter 2, an agency specializing in young designers. Among the brands they’ve helped turned into hyped household names? Rhuigi Villaseñor of RHUDE, Pyer Moss, and Reese Cooper. Their current roster includes Ev Bravado of WHO DECIDES WAR?, Toronto label making waves Mr. Saturday, and veteran skater-owned brand HUF. The industry veterans have worked just about every facet of the public relations business, and as such know all about how the industry can be more toxic than helpful. They share their advice on how younger brands can find their voice, and why having social media clout is nowhere near as effective as knowing what you want to say through your brand. Stay tuned for new episodes of Vibe Check every Tuesday and Thursday. Learn more about your ad choices. Visit megaphone.fm/adchoices