Brand Boost Podcast: Marketing, Video, Influence, Social Media, Strategy & News

In a business world where sexy = scalable, the membership model is big talk amongst all kinds of businesses. Robbie Kellman Baxter is the author of The Membership Economy and has worked with companies such as Survey Monkey and Netflix on this type of business model. What are the best practices of a recurring revenue business and it’s offerings? More on this in this exclusive interview with Robbie. Robbie’s Book: The Membership Economy (Amazon Affiliate) Interview Notes: “Membership is a mindset.” “Acquisition is way more expensive than retention.” “Annual is better in almost every case.” “You don’t want to get confused about where your real business is coming from.” “Retention becomes the more important action for the marketer than acquisition.” “People who have already had the best experience are the best people to sell what you’re doing.”   Free Download: Amy’s Top 5 Takeaways of this membership model chat with Robbie Kellman Baxter   Free Resources: Free YouTube Course: How to Setup a Professional YouTube