Brand Boost Podcast: Marketing, Video, Influence, Social Media, Strategy & News

150: Your Press Release is Breaking My Heart

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Sinopse

Whether you’re looking to attract more customers, raise cash – or just make more people aware of what you do – being featured in places like the Guardian, Huffington Post or Psychologies magazine, or landing a spot on BBC Breakfast or Sky News, will help you get there quicker. Janet Murray loves to teach how to do this – without writing endless press releases or hiring a PR firm. Janet Murray knows what she's talking about  Janet has spent the last fifteen years writing and editing for UK newspapers, magazines including the Guardian, Telegraph, Independent, Times, Sun and Daily Mail. Janet has pitched (and successfully placed) countless stories in the national media and also commissioned hundreds of stories (and turned down many more). You could say, Janet knows a thing or two about what journalists are looking for in a story (and, crucially, what they’re not). In fact, she recently wrote a book about it: Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Medi