Logra Tu Dream: Helping Latinos Achieve Their American Dream I Inspiration I Mentorship I Business Coaching

Marissa Fernandez is a Cubana who was born and raised in NY. She has extensive Hispanic marketing experience across a variety of brands and companies.  A self-proclaimed brand-geek, Marissa believes strongly in the “consumer is boss” mentality engrained in her early on in her career at P&G. She currently serves as Director of Fan Strategy & Marketing for the National Football League, America’s most popular sports league.  In this role, Marissa’s primary responsibility is to lead the league’s Hispanic Fan Growth Strategy  she aims to accelerate NFL fan development amongst the fast-growing Latino population in the US. Prior to coming to the NFL, Marissa served as a Client Solutions Director at the Latinum Network, consulting with over 20 brands on their multicultural strategies, including the NFL, NBA, ESPN, The Walt Disney Company, Hershey’s, and Univision.  Before Latinum, Marissa spent six years in brand management at Procter & Gamble, where she learned the brand building fundamentals working on powerhouse