Logra Tu Dream: Helping Latinos Achieve Their American Dream I Inspiration I Mentorship I Business Coaching

Sandra Alfaro has dedicated her 20-year career to Multicultural Marketing, primarily focusing on the Hispanic Market. She began her career at Saatchi & Saatchi’s Conill Advertising, where she worked on brands including HBO, Procter & Gamble Tide & Gain, Bell Atlantic and Helene Curtis’ Suave and Finesse brands. She later managed the Citibank Global Services and Interpersonal Banking account at JWT New York. At The Vidal Partnership, Sandra she spent over a decade building a best-in-class Account Management department of over 30 professionals. In her role as Managing Partner, Director of Account Management at The Vidal Partnership, Sandra played an active role in winning and leading key agency accounts including McDonald’s, Heineken USA, Sprint, The Home Depot, JCPenney, Kraft Foods, Nissan, Wendy’s, The Ad Council, DIRECTV, Johnson & Johnson and Diageo. She was critical to the Agency’s unprecedented dramatic growth for over a decade, which led to the agency being recognized as Multicultural Agency of the Yea