Marcast

Growth hacker marketing. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019. Dave and Akshay chat: future leaders; defining marketing; marketing evolution; building brands; purpose; growth hacker marketing; omnichannel marketing; mass marketing; AI and optimised targeting; how marketers must learn traditional marketing and martech; tech partners; video marketing; marketing over different Optus categories; marketing's linked to product development; the brand evolution of Optus; six questions in 60 seconds. This chat was part of MarketingMag's content partnership with the Australian Marketing Institute. Stay tuned for future episodes, where we'll speak to a range of the 2019 AMI Award Winners.