Product Hunt Radio

On this episode Abadesi talks to Ryan Singer, head of Product Strategy at Basecamp, where he’s worked for 16 years, ever since 2003. He is the author of Shape Up: Stop Running in Circles and Ship Work That Matters. You can read the book for free online.In this episode they talk about...How Basecamp cultivates their unique company culture“If you think something is going to work, then go make it and let’s look at what you made in two or three days or a week. If you can’t make anything yet that works, maybe it’s not real and not ready yet. Don’t make me a big document about how it’s going to work — let’s make a prototype and click on it and see if it’s going to work.”Ryan says that he was initially a UI designer and got into programming after joining Basecamp. He was at what was then called 37signals when Ruby on Rails was being created. He talks about the culture of shipping at Basecamp and how the learnings from his sixteen years at the company have made it into the book.Why wireframes and documents are overra