Madmork Stories

"We're not IN traffic. We ARE the traffic"  - Brad Bao.  Traffic.  We all experience it.  We all hate it.  Back in 2014 it was estimated that Americans wasted an astronomical 6.9 billion hours in traffic.  Even at minimum wage ($7.25 / hour), that's a staggering $50 billion dollars in wasted productivity.  The solution?  Simple: We need to get people to stop using cars. But rather than talk about it, Brad Bao and fellow co-founder, Toby Sun, decided to do something about it.   They started Limebike (now Lime) back in early 2017 with the idea to get Americans to travel the "last mile" to their destination using bikes they could unlock with their smartphones and leave anywhere.  Last year they saw an opportunity with electric scooters and the rest is history. Since then the company  has redefined the term "fast growth".  Lime has clocked in over 50 million rides, launched in 100 cities across 4 continents (including right here in my hometown of Sa