Tourism Tweetup The Podcast

Themes and takeaways from SoMeT15au chatting with Ben Alcock Ben Alcock is PR and Communications Director at Tourism Oman (Australia and New Zealand) and is also a blogger at Disarm Doors and Crosscheck, he recently attended Social Media Tourism Symposium 2015 Australia and in this podcast episode we chat about takeaways, key themes and discoveries from the conference. The show notes are a little different this week as it was more discussion style however I have dot pointed the key points. Key Points Lots of tweets on the hashtag #SoMeT15au Storytelling a key theme - yes we have heard it before however a good reminder (for details listen from the 5 minute mark). "Get out of the way." Its time for destinations to step aside and move heavily into curation. Letting other peoples stories bubble to the surface. This idea of getting out of the way - destinations need to step aside and focus more heavily into curation I refer to some similar points from an earlier podcast with Tourism Oregon. Keep things simple