Bleeding Ink

[Ferol Vernon] In which we sell books and gain readers

Informações:

Sinopse

I run across a lot of marketing folks. Their sensibility, demeanor and genuine empathy for audiences tell me that times have changed: marketing is no longer a filthy bag of tricks. We can substitute “marketing” with acts of telling story or encouraging revolutionary change or feats that enable creatives to perform their universe-given work. Today’s advice revolves around providing value to human beings who need it. I don’t know—that feels like a worthwhile mission to me. Writing is a difficult pleasure. Convincing readers to grant you a moment of their precious time is more difficult still, and there is nothing more pleasing than affecting change in a reader’s heart. It is why we write. We have power over our fingers, we can force ink to bleed, but we can’t force good, kind-hearted people to digest our words. We need to synchronize their needs with our offerings. We need to market ourselves. WrittenWordMedia helps authors connect with readers. It is one of the few marketing outlets I’ve found that warms my