Game Changers: Radio

The Triple M Grill Team reimagined sports entertainment on FM radio in the early 90s. Eddie McGuire was also the first host and original face of Triple M Football, bringing AFL to FM. Since 2009 Eddie has hosted Triple M Melbourne's Hot Breakfast, taking the show from a 3 share to the #1 FM breakfast show with a mix of news, talk and sport that changed the game in Melbourne and became a template for Triple M's breakfast recovery nationally. Eddie talks frankly about the radio business and the secrets to his success. 'Every day is a new day. Every day is a new show, and it's rate or die. It's as simple as that'. Game Changers: Radio is a show dedicated to the radio industry. Get in touch with our host Craig Bruce on Twitter @cb_bruce and our producer Jay Mueller @bad_producer. Check out all of our episodes at www.radiogamechangers.com. Game Changers: Radio - Insights and Lessons from the World's Best Radio Broadcasters and Programmers is available now at Amazon.&nbs