Be The Drop - Investigating Brand Storytelling

Elizabeth Donaldson is the founder of Brick + Mortar, a creative retail and co-working space and cafe; where the focus is on creating a destination for local creatives to connect with the community and other businesses in the creative industries. Having recently turned 2 years old, Brick + Mortar's community was built by Elizabeth from nothing. A brand new concept in a brand new space, it was a huge leap of faith for early adopters. But it's now a vibrant, busy part of the Norwood community, delighting its audience with fresh, interesting and clever locally made products in a design-oriented environment. In today’s episode of Be The Drop, Elizabeth discusses the importance of good coffee, how commercially viable doesn't necessarily mean un-creative, and reveals the value of customer service to build brand loyalty...   To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCR