Ampup Your Digital Marketing

Imagine this - you have a market of potential clients in which your product or service can substantially streamline their day-to-day and make their jobs easier. I bet we’d all like to be a BRD selling these clients - they’re a slam dunk. But what if I told you these potential clients have a fiduciary responsibility to serve their business and client base, and not themselves, and certainly not by adding costs from a vendor. That changes your perspective on this market, doesn’t it? In this episode of AMP Up Your Digital Marketing, we meet Andrew Botero, the Chief Marketing Officer at Blackline where he discusses building brand awareness and knowledge of his products. He’ll explain how working in concert with sales to achieve their goal of demand generation has helped accountants and those with fiduciary responsibility to a third-party see the value in Blackline’s products. This groundswell approach has allowed the team at Blackline to have a crystal clear and consistent message throughout the buyer's journey,