Leveraged & Loving It Podcast

Is content marketing not quite giving you the traction and the leverage you hoped for? Why not try combining it with direct marketing? On today's episode, I'm joined by Darcy Smyth to share why he believes direct marketing is the perfect complementary strategy to content marketing. We discuss: What is direct marketing? How does it differ from content marketing? What kinds of activities are direct marketing? The value of sending direct mail Why you want to be top of mind (and how direct marketing helps you achieve that) Handwritten notes go a long way Who should you be targeting with direct mail? 3 categories of leads to consider - warm leads, old leads, 1 person Why it helps you to leverage when you're not a big name or don't have much clout Things that get in the way of people engaging in direct marketing Why moving past your fear about direct marketing can help you be really creative And more! Shownotes: www.shareyourpassion.com.au/ep-137 Free training: www.shareyourpassion.com.au/freetraining