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Introduction of guestJust to give you a little background on Trisha...Trisha Winter is a former SaaS CMO who now specializes in creating content for companies looking to amplify their content marketing. Trisha's strength lies in B2B technology marketing and her ability to make the complex simple and relatable for target buyers. You can learn more at her company website: FocusedB2B.com or reach out to her via LinkedIn or Twitter.https://www.linkedin.com/in/trishawinter/https://focusedb2b.com/https://twitter.com/TrishaWinter Further Reading:https://focusedb2b.com/2019/06/17/how-to-fix-the-most-common-content-marketing-mistakes/ InterviewWhat types of content, the breakpoint between in-house and outsource, MC’s Top 5 are…No entertainment value or story (speaks to the quality issue)Promotion means more PR than sharingNo partnershipsYou should probably guest post half the timeDiversity of Content to Expand ChannelsMy list of the five most common content marketing mistakes I see and tactical advice f