School Business Matters - The Association Of School Business Officials International

Crisis Communication 101: Why You Need a Plan

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More often than not a crisis is unexpected and leaves little time for planning. This is why developing a crisis communications plan in advance is critical. In this segment we discuss the basics you need to know to plan ahead and be prepared and cool during a school crisis. As a former Emmy Award-winning Reporter, Anchor, Executive Producer, and Paris Correspondent for the United Stations Radio Network, Candace Belair is an expert in presentation skills training, media skills and crisis communications