Creative Next

How are marketing agencies adapting to smartware and emerging technologies? Tiny Giant co-founder Kerry Harrison joins Dirk and Jon to share her perspective, including explorations in techs such as chatbots and neural networks. Kerry Harrison, a co-founder of Bristol, U.K. marketing agency Tiny Giant, joins Dirk and Jon to talk about the work her firm is in areas such as AI, chatbots, and neural networks. A veteran marketing professional, Kerry also shares her thoughtful take on the future of agencies, how marketing and emerging technologies can synergize, and what marketers need to do in order to adapt to the changing face of future technology.   Memorable Quotes "AIs will help dictate when to begin and end campaigns. Even the mix of content we create and also even the type of imagery we're using. And we'll also see AI begin to automate the timing and delivering of messaging. But technology such as like AI will also give us a new ability to measure as well." "Outside of marketing of course, creative thinking