Crack The Customer Code

  In this episode…     How Our Brains Work Against Us An Interview With Mike Wittenstein of Storyminers Meet Me at Starbucks     How Our Brains Work Against Us     Jeannie and Adam discuss why it is often hard for people to accept feedback. They explore cognitive dissonance and how it is difficult for people to accept evidence that is contrary to their beliefs.     Adam mentions that confirmation bias is a similar principle in reverse.     Jeannie explores how Starbucks specifically sought out feedback and used it to create its new loyalty program.     Discussion begins at 1:35.     Mike Wittenstein of StoryMiners     Mike explores how the store of the future is like a concept car, where new technologies are exposed to customers and vetted by customers to be rolled out to the market.     Mike advises that a mid-market firm might get started with a store of the future using private Pinterest boards to explore concepts. Mike advises “starting where you are” and focusing on incre