Crack The Customer Code

In this episode… The Millennial Customer An Interview With Anna Bell of E&J Gallo Winery An NFL Team Makes an Impact with One Customer The Millennial Customer Adam and Jeannie discuss how Millennials are different (and aren’t) and how customer experience needs to take into account some of their unique behaviors. Discussion begins at 1:25. Anna Bell at E&J Gallo Winery Anna is a marketing director with E&J Gallo Winery, managing a number of spirits brands.  Anna talks to Jeannie and Adam about how to manage a customer experience when you sell a product but don’t directly interact with the end user. They look at how consumer brands can succeed when shaping the customer experience indirectly and how Gallo works with its distributors and sellers. Interview begins at 7:45. Customer Hero, Customer Zero: An NFL Team Makes an Impact with One Customer Adam and Jeannie discuss the story of a young boy who sent a letter to every NFL team asking them why he should choose them as his team. Only one team responded and