Crack The Customer Code

  In this episode…     Phase 2.0 of Digital Deniers: Your Customers’ Digital Lives An Interview With Blagica Bottigliero of Metaverse Mod Squad A Product Discontinuation Becomes a Customer Problem     Phase 2.0 of Digital Deniers: Your Customers’ Digital Lives     Are there still people who don’t believe their customers are truly digital?     Adam and Jeannie discuss how leaders need to understand their customers’ digital lives – social, mobile, etc. And how there’s no point in denying it!     Discussion begins at 1:40.     Interview with Blagica Bottigliero Blagica is Vice President of Digital Media for Metaverse Mod Squad.     Blagica discusses digital engagement in a 24/7 world, who owns the digital customer experience and how customer service fits into that world. Hear how organizations make certain mistakes with social media when serving customers.     Interview begins at 4:04.     Customer Hero, Customer Zero: Discontinuing a Product The Wrong Way     Adam and Jeannie di