Crack The Customer Code

In this podcast you will learn –   -        How to personify your brand   -        Rod Brooks of PEMCO Insurance   -        How to create moments of delight around your product     Create Customer Personas   When Jeannie visited the PEMCO office, she was blown away by how they have created quirky profiles around their customers such that they can relate to them better.   Listen in to know more about creating personas around your customers.   Discussion begins at 2:00   Rod Brooks of PEMCO Insurance   Rod shares his story of how customer research helped PEMCO understand its neighbors and key insights on how to serve them better.   Find out more about how they created a mass campaign by creating moments of joy for their customers which resulted in 25,000 photo uploads and live engagements with 43,000 people.   Rod tells us how they create memorable moments for any visitor that came to their office.   They wanted people to have an interaction with these touch points by staying true to thei