Crack The Customer Code

In this episode you will hear:     How writing for Google instead of your customers can start the relationship off on the wrong foot How Andy Crestodina, co-founder of Orbit Media, creates content designed to deliver what customers want How robots might be used to actually make the customer experience more personal     Writing for Google     Adam and Jeannie discuss how the practice known as “keyword stuffing” and other nefarious SEO tactics is really rotten for customers.     Listen in to hear how the best brands write in a human way to provide the right information customers are seeking.     Discussion begins at 1:50.     Andy Crestodina, Co-Founder of Orbit Media     Andy discusses strategies for content marketing, and the pros and cons of using content as a long-term strategy. Andy also shares how to measure real business results from digital marketing, including social media and targeted search terms.     And Jeannie makes a somewhat indecent proposal on behalf of her blog.